Stories – Tell you story in way that gets remembered
Stories are not often on the top of many lists like this. Stories are how humans learn and understand things. Way too much marketing is about telling. Your stories allow you to communicate emotions and why they should do business with you. That makes it much easier for people to understand and to figure out who you are, where you’re coming from and how you fit into the world. Stories solve that problem.
Drill Down Content
You want to make the most out of any opportunity you have to tell your story. Because stories are an important way that humans understand the world.
“But what if I don’t have a story?”
You have a story worth telling. Here’s how to find it.
Ask yourself why you started on this journey. You had options. You chose his path. Why?
Write the first one down. Then another and another. When you have 5 or 10 reasons or motivations, you will find your story in there.
Your story has value. You might think it is weird or different or even boring. But you will find that there are people all over who will identify with your story.
Those are your people.