Metrics – Measuring Your Progress
Last thing in the worksheet is metrics. You need to have a way to measure whether you’re being successful. There are lots free tools out there to make this easier. I encourage people to think ahead of time about ‘what success looks like’ and what you wanna measure. What you want to measure is critical because if you’re not measuring something then you’re gonna get really busy and you’re going to get sidetracked all kinds of different ways and you’re not going to achieve your main goals. There are way too many opportunities to go in different directions and get sidetracked. You don’t wanna do that. You wanna keep going straight.
Drill Down Content
The most important things to remember are
- Measure something
- Keep it simple
- Make sure it is relevant
If you are just starting out here are a few suggestions to consider:
- Website visits
- New vs. returning website visitors
- Engagement with your social media
- # of customers
- Sales $
Reference and Resources
Here is a great resource for Key Performance Indicators (KPI) although this not that relevant to small business startups. You don’t plan to be small forever though do you?
Cool Tools Google Data Studio 360 is a free tool that allows you to visualize data from many different sources. The basics are that it lets you set up customer visualizations of Google Analytics data. More advanced functions are to bring in data from social media sites, google sheets and other sources.